MZ BOUTIQUE AS A BUSINESS PLATFORM

Assalamualaikum and hi fellas!

For Travel Writing and Photography subject HTT343 , the students of Tourism Management Semester 4  are assigned to interview a shop owner around Permatang Pauh area. So we have decided to interview a boutique owner in Bandar Perda,Bukit Mertajam. 

We are pleased to let you read our story so that you guys can gain some input and knowledge about business hehehe, Enjoy!

Do you guys know what a boutique is ? Generally, a boutique is a small store that sells stylish clothing jewellery, or other usually luxury goods. So lets begin our story!! 

    Puan Maznah Kamaruddin, 35, is a successful entrepreneur who comes from Alor Setar, Kedah. She has been staying in Bandar Perda since 2013 and started her business with her own capital money. Puan Maznah is a full housewife and a mother of 3 before she started her own business in 2014.

A picture of us with the MZ BOUTIQUE's owner,Puan Maznah Kamaruddin.

                Puan Maznah has chosen “MZ BOUTIQUE” as the name for her boutique. The name is actually formed by combining the initial of her name, Maznah and her husband, Zakwan. Wow thats such a nice name ! In 2012, she created a platform for herself by doing online shop selling clothes and beauty products. Her online shop is available on Instagram with the name @MZVENDORBOUTIQUE and also on Facebook, RISSA RIANA.  After two years, she put her mind to strengthen the presence of her business online by renting a shop lot in Bandar Perda in 2014. The physical boutique is considered as the best way to extend product offering to shoppers who are not shopping online. Puan Maznah said although the platform was originally online, it was intended to step up the existence of her business on both online platform and physical boutique.

                MZ Boutique is specifically located at No 7 Lorong Perda Utama 3, Bandar Perda, Bukit Mertajam. The business hour is everyday from 1pm until 1am except on Sunday which opens from 5pm until 1am. Its founder, Puan Maznah keeps on tracking the latest trend of fashion so that her product offerings can suit the local community’s taste. MZ Boutique offers a variety of fashionable and trendy clothes for fashion enthusiasts. Its target market is among teenagers and adults. The price range is affordable, ranging from RM40 and up to RM100, depending on the design. Baju Kurung is also available in MZ Boutique, specifically during the Raya season. Other than clothing, Puan Maznah extend her product line by selling beauty and health products. The local beauty products include Qu Puteh, Dnars, Dherbs, Natasha Beauty and others. In order to gain more profit, hardworking Puan Maznah also sells phone accessories such as phone casing,tempered glass and USB cables at Uptown Perda during night time.

Collections of vibrant scarfs and shawls in the boutique.

Collection of elegant and up-to-date apparels in the boutique.

Sassy Jubah and blouses offered by MZ BOUTIQUE

Various cosmetics available.

Beauty and health products neatly organized on the shelf.

 Do you guys ever wonder how does she manage her business ?

          Puan Maznah hired two workers to ease the flow of her business. Her workers work accordingly to their shifts, from 1pm to 7pm and 7pm to 1am. Puan Maznah said, the sales of her boutique  depends heavily  on the seasons. During Hari Raya Puasa, the sales hike up to maximum of rm50 000 due to the availability of modern and elegant Baju Kurung at the boutique while her daily sales can amount to RM200 per day. She also added that in order to boost up the sales during Hari Raya Puasa, MZ Boutique attempts to do promotion by giving discounts up to 20 percent on their Baju Kurung in the physical boutique as well as the online platform, Instagram and Facebook.

                Commenting on the growth of the platform, Puan Maznah said since the setting up of MZ Boutique  in 2014, the boutique recorded a positive business growth of between 70 and 80 percent year to year. “ It is expected that this year would be more challenging due to the current economy growth. But I will take this as an opportunity in motivating myself and workers to bring the business to a higher level,” she said. Although there are many new stores and fashion brands have emerged and created a stiff and competitive environment, Puan Maznah takes the situation positively in a different angle and perspective to stay in the marketplace of business world.

Ainun with one of the customers.

Awatif with one of the customers.

Thankyou for your precious time reading our post. Have a nice day and stay tuned!